Writing for different audiences (B2B, B2C, SaaS, low literacy, English language learners)

Adjusting content based on format and/or stage of the customer journey

Writing almost anything: web pages, landing pages, email newsletters, paid and organic social media, whitepapers, e-books, brochures, conference and event info, case studies, grant proposals

Finding recent, relevant research from credible sources

Simplifying complex topics

SEO: researching keywords, optimizing text, auditing existing content

Using data and A/B testing to inform content decisions

Interviewing customers for case studies

Incorporating best practices for accessibility, DEI, and inclusion